Privacy Policy

Live 077 Privacy Policy — Personal Data Protection for Malaysian Members

Live 077 takes every member's privacy seriously. This policy explains exactly what data we collect, why we need it, and how we protect it in accordance with Malaysian law.

Last updated: 1 January 2026

Our Privacy Commitment: Live 077 is committed to protecting the privacy and personal data of all our members in Malaysia. This Privacy Policy complies with Malaysia's Personal Data Protection Act 2010 (PDPA) and international data security standards.

1Introduction & Scope of This Privacy Policy

This privacy policy is published by Live 077 Entertainment Sdn. Bhd. ("live 077", "we") and applies to all users who access or use the live 077 platform at https://live077.net, including the mobile app, customer support services, and all related communication channels.

We understand that you entrust us with your personal information when you register and use the live 077 platform. We take that trust seriously. Every data-handling decision at live 077 is made with member security and privacy as the primary consideration.

By using the live 077 platform, you agree to the collection and use of information as described in this Privacy Policy. If you do not agree, please discontinue use and contact us to close your account.

2Types of Personal Data We Collect

Live 077 only collects data that is strictly necessary to deliver our services, safeguard your account, and comply with Malaysian legal requirements. The data we collect falls into three main categories:

Data Category Example Information Reason Required
Identity Data Full name, date of birth, MyKad/passport number Identity verification, legal compliance
Contact Data Malaysian phone number, email address, residential address Account communications, delivery of important notices
Financial Data Bank name, account number, e-wallet (Touch 'n Go, GrabPay, Boost, ShopeePay, DuitNow) Processing deposits and withdrawals
Usage Data Betting records, slots play, Live Casino, transaction history Account security, fraud detection, responsible gaming
Technical Data IP address, device type, web browser, session cookie data Login security, platform optimisation
Communication Data Live chat transcripts, support emails, feedback Service improvement, complaint resolution

Live 077 never store your full credit/debit card details. All payment transactions are processed by licensed payment processors that comply with PCI-DSS standards.

3How Live 077 Uses Your Data

Every piece of data we collect has a clear and legitimate purpose. Live 077 uses your personal data for the following:

  • Account management: Creating, verifying, and maintaining your live 077 account, including the KYC (Know Your Customer) process required under Malaysian law.
  • Transaction processing: Processing deposits via FPX, Maybank2u, CIMB Clicks, Touch 'n Go eWallet, GrabPay, Boost, ShopeePay, and DuitNow, as well as withdrawals to your Malaysian bank account or e-wallet.
  • Security and fraud prevention: Monitors account activity to detect unauthorised use, fraud, or attempted money laundering.
  • Legal compliance: Meeting reporting obligations to the relevant Malaysian authorities, including Bank Negara Malaysia, where required by law.
  • Responsible gambling: Monitoring gameplay patterns to identify members who may need support and to enforce member-set limits.
  • Service communications: Sends important notices about your account, changes to terms, live 077 promotions you have subscribed to, and responses to your enquiries.
  • Platform improvements: Analysing aggregated usage data to improve performance, interface, and the overall playing experience on live 077.

Live 077 will not use your data for any other purpose without obtaining your consent first. You can withdraw consent for marketing communications at any time through your account settings.

4Information Sharing & Disclosure

Live 077 does not sell, rent, or trade our members' personal data to any third party for marketing purposes. Your data is only shared in the following limited and lawful circumstances:

  • Licensed service providers: Payment processors (for Touch 'n Go, GrabPay, DuitNow, and FPX transactions), identity verification service providers, and technology infrastructure providers — all bound by strict confidentiality agreements with live 077.
  • Legal compliance: When required by court order, warrant, or lawful request from Malaysian authorities such as the PDRM, SPRM, or Bank Negara Malaysia.
  • Business transfer: In the event of a merger, acquisition, or sale of live 077 assets, member data may be transferred to the new entity, which will be bound by the same or stricter privacy policy.
  • Legal rights protection: To defend legal claims, enforce terms & conditions, or protect the rights, property, and safety of live 077 and our members.

All third parties we work with are required to sign data protection agreements ensuring that live 077 member data is handled to the same or higher standard of protection as our own.

5Data Security & Protection Measures

Live 077 continuously invests in the latest technology and security procedures to protect our members' personal data. Key security measures in place on the live 077 platform include:

  • 256-bit SSL Encryption: All data transmitted between your device and live 077's servers is encrypted using TLS 1.3 — the highest security standard adopted by leading financial institutions.
  • Two-factor authentication (2FA): An additional security layer ensuring that only you can access your live 077 account — even if someone else knows your password.
  • 24/7 Monitoring: Our automated threat detection system monitors every transaction and login session in real time to identify unusual activity.
  • Segregated data storage: Financial data, identity data, and betting data are stored on separate servers with strict access controls.
  • Regular security reviews: Regular third-party penetration testing and security audits are conducted to identify and address any vulnerabilities.
  • Staff training: All live 077 staff who handle personal data undergo rigorous data protection training and are bound by confidentiality agreements.

While we take all reasonable measures, no security system is entirely foolproof. If you suspect your live 077 account has been accessed without authorisation, contact us immediately at support@live077.net.

6Cookies & Tracking Technologies

The live 077 platform uses cookies and similar tracking technologies to ensure a smooth and secure user experience. The types of cookies we use are as follows:

  • Session cookies (required): Required to maintain your login session while using the live 077 platform. These cookies expire automatically when you close your browser.
  • Preference cookies: Saves your preferences such as language, time zone, and display settings so you do not need to reconfigure them each time you log in.
  • Analytics cookies: Helps us understand how members interact with the live 077 platform so we can keep improving the user experience. This data is collected in aggregate and does not identify individuals.
  • Security cookies: Used to detect suspicious login attempts and protect your account from unauthorised access.

7Your Rights Under Malaysia's PDPA

As a live 077 member based in Malaysia, you have the following rights under the Personal Data Protection Act 2010 (PDPA):

Right to Access

Request a copy of all personal data we hold about you.

Right to Rectification

Update or correct your inaccurate or outdated data.

Right to Erasure

Request deletion of your data, subject to legal obligations.

Right to Object

Object to the processing of your data for direct marketing purposes.

Portability Rights

Receive your data in a structured, machine-readable format.

Right to Restriction

Request that we restrict the processing of your data in certain circumstances.

To exercise any of the rights above, submit a written request to privacy@live077.net stating the right you wish to exercise and sufficient information for us to verify your identity. We will respond within 21 working days.

8Data Retention & Deletion

Live 077 does not retain your personal data longer than necessary. Retention periods are determined by service requirements and legal obligations:

  • Active account data: Retained for the duration your live 077 account remains active, plus 7 years after account closure to comply with Malaysian financial regulations.
  • Financial transaction records: Retained for 7 years in accordance with the Companies Act and Malaysian tax law requirements.
  • Security logs: Retained for 2 years for investigation purposes in the event of a security incident.
  • Support communication records: Retained for 3 years from the date of last interaction.
  • Marketing data (with consent): Retained until you withdraw your consent or close your live 077 account.

Once the retention period expires, your data will be securely deleted or anonymised so that it can no longer be linked to your identity.

9Third-Party Links & Integrations

The live 077 platform may include integrations with third-party payment providers such as Touch 'n Go eWallet, GrabPay, Boost, ShopeePay, DuitNow, and FPX services from major Malaysian banks (Maybank2u, CIMB Clicks). When you use these services, you are also subject to the respective privacy policies of those providers.

Live 077 is not responsible for the privacy practices of these third parties. We encourage you to read the privacy policy of each service provider you use to better understand how your data is handled by them.

10Child Protection

The live 077 platform is strictly for individuals aged 18 years and above. We do not knowingly collect personal data from individuals under the age of 18. Should we discover that a minor's data has been collected without valid consent, we will take immediate action to delete that data and close the account in question.

If you believe someone under the age of 18 has registered on live 077, please contact us immediately at support@live077.net so we can act promptly.

11Privacy Policy Amendment

Live 077 reserves the right to update this privacy policy from time to time to reflect changes in our practices, technology, or Malaysian legal requirements. Any significant changes will be communicated to you via:

  • In-platform notices on live 077 when you are logged in
  • Email to the address registered with your live 077 account
  • Update the "Last Updated" date at the top of this page

Your continued use of the live 077 platform after any amendments take effect constitutes your acceptance of the revised privacy policy. We encourage you to review this page periodically.

12Contact Our Data Protection Officer

For any questions, complaints, or requests relating to the live 077 privacy policy and the handling of your personal data, please contact our Data Protection Officer (DPO):

  • Privacy Email: privacy@live077.net
  • Support Email: support@live077.net
  • Live Chat: Available 24/7 via the live 077 platform
  • FAQ: Visit our FAQ page for immediate assistance

We are committed to responding to all privacy-related enquiries within 3 business days and resolve formal requests under the PDPA within 21 working days. If you are not satisfied with our response, you have the right to lodge a complaint with the Department of Personal Data Protection Malaysia.

Why Your Privacy Is Safe at Live 077

The Highest Level of Data Protection for Malaysian Members

We do not merely comply with the law — we go beyond the minimum requirements to ensure your data is genuinely safe with live 077.

256-Bit SSL Encryption

Every piece of data you send to the live 077 platform is protected with the highest level of encryption — the same standard used by Malaysia's leading banks. Your information is completely unreadable to any third party.

Full PDPA Malaysia Compliance

The live 077 privacy policy is designed and reviewed regularly to ensure full compliance with Malaysia's Personal Data Protection Act 2010 (PDPA) and international standards.

Data Not Sold

Live 077 has never and will never sell, rent, or trade members' personal data to advertisers or data brokers. Your data is used solely for the purposes you have consented to.

Full Control in Your Hands

Through your live 077 account settings, you can manage your communication preferences, update your personal information, and submit requests to access or delete your data at any time.

24/7 Security Monitoring

The live 077 security team monitors the platform around the clock to detect and prevent any unauthorised access attempts or suspicious activity on member accounts.

Dedicated DPO

Live 077 has a dedicated Data Protection Officer (DPO) to handle all privacy-related requests and complaints. A response is guaranteed within 3 business days.

Play with Confidence

Your Data Is Safe — Register with Live 077 Today

With the highest level of personal data protection and full PDPA compliance, you can enjoy slots, Live Casino, and Sports Betting on live 077 with complete peace of mind.

SSL 256-bit  |  PDPA Malaysia Compliance  |  Responsible Gaming

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